Client: PayRange August 2017
Challenge: Company success relied on machine operators actively promoting the app to consumers, but many lacked the skills and resources to develop promotional materials. And those that did have the resources didn’t have any guidelines to reference.
Solution: An entire kit of ready to print assets were made available for download from the PayRange website. Co-marketing templates and assets in Spanish were also provided on request.
Role: Acted as creative director, writer, brand strategist, andproducer in collaboration with Kaycia Ogata.
Deliverables: Promo kits for Vending, Laundry, Amusement: stickers, signs, email templates, offer images, and example social posts.