Client: PayRange February 2017
Challenge: PayRange was launching into 2 new verticals beyond vending. They had little to no photography available to use in marketing materials.
Solution: During the video shoot for the commercial, a simultaneous photo shoot was arranged to capture a branded visual language that complimented the video. With a lot of careful planning, 3 locations and both photo and video shoots were accomplished in one day.
Role: Acted as creative director, brand strategist, planner, and producer in collaboration with Aaron Lee.
Deliverables: Full photo library (1000+ images) for Vending, Laundry, and Amusement for B2B and B2C marketing initiatives.