Client: PayRange February 2017
Challenge: PayRange was rebranding as a solution for all machines that take cash or coin. Portraying the ultimate company vision, this was their first commercial used in all marketing and sales efforts.
Solution: Written and casted as a day-in-the-life consumer journey with PayRange, the commercial takes the viewer to 3 separate locations (office break room, laundromat, and arcade) while highlighting the major features of the mobile app.
Role: Acted as creative director, writer, producer, and planner in collaboration with Judah Switzer.
Deliverables: :45, :60, and :90 second videos.